Dubai, May 15, 2024 – Uganda has been touted as the ‘undiscovered pearl of Africa’ at the Arabian Travel Market (ATM) event in Dubai, as the country showcases its unique travel experiences and natural wonders to the world.
Lily Ajarova, CEO of the Uganda Tourism Board, highlighted Uganda’s efforts to promote itself as a destination that offers a distinct combination of natural beauty, cultural diversity, and wildlife experiences that are unparalleled on the African continent.
From the majestic snow-capped Rwenzori Mountains to the majestic Nile River, Uganda’s diverse landscapes and ecosystems are home to a wide range of flora and fauna, including the endangered mountain gorillas, chimpanzees, and elephants.
The country’s rich cultural heritage is also on display, with over 50 ethnic groups, each with their own unique traditions, music, and art. Visitors can experience the warm hospitality of the Ugandan people, sample local cuisine, and explore the vibrant markets and crafts.
Uganda’s tourism industry is poised for growth, with a focus on sustainable and responsible tourism practices that benefit local communities and conservation efforts.
The ATM event provides a platform for Uganda to showcase its hidden treasures and attract travelers seeking authentic and off-the-beaten-path experiences.
As the ‘undiscovered pearl of Africa’, Uganda is ready to shine and welcome visitors to discover its unspoiled beauty and charm.”
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