KAMPALA — Kansai Plascon’s highly rewarding promotion, dubbed paint and win has come to an exciting end with the winners taking home cash, a motorbike and other gifts amidst cheer and pomp.
The 11th edition of the promotion rewarded over 600,000 customers, painters and agents with airtime, cash among other prizes.
Mr. Daniel Kayongo, the Brand Manager for Kansai Plascon Uganda Limited says so many people across the country have participated and won various prizes in the promotion.
“Overall, the promotion has been a huge success. We’ve had participants from all of Uganda. The promotion has been able to uplift and improve some of the lives of our customers. We’ve had people that have been able to complete their homes because of the money that they have won, some being able to clear up school fees because of that extra 2 million shillings that they walk away with on the weekend, and many painters are now saying I’m able to get to my workplace and back home much easier because I have a brand new motorbike,” Mr. Kayongo said.
Kayongo told reporters that whereas it has been a difficult year, Ugandans have been resilient.
Kayongo said the promotion has boosted Plascon sales in some of the regions where they previously struggled.
“Our growth has been significant upcountry such as in parts of northern Uganda, parts of eastern Uganda, and in some parts of Western Uganda where we previously would have struggled.”
“The other thing that we’ve also noticed is that we’ve got a lot more participation. So we normally target about 450,000 people participating. We’ve got close to 600,000 people participating in this promotion and if they have been winning airtime close to 700 million shillings worth of airtime has been won.”
Instant prizes include airtime and pens and during the activations, t-shirts, caps, keyrings, drawstring bags and umbrellas were also won.
The promotion will run for ten weeks from October 1 until December 12.
Kansai Plascon Uganda is a subsidiary of Kansai Paint, Japan, a top ten Global Coatings company.
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