KEPROBA said that it is keen on advancing e-commerce for Kenyan exporters as part of the strategy to adopt non-traditional means to penetrate global markets
NAIROBI, Dec. 13 (Xinhua) — State-owned Kenya Export Promotion and Branding Agency (KEPROBA) and the International Trade Centre (ITC) on Tuesday signed a partnership deal that aims to boost exports of the east African nation.
Wilfred Marube, CEO of KEPROBA told journalists that the collaboration will enable Kenyan exporters to list their products on international e-commerce platforms so as to enhance the visibility of local products globally. “We are celebrating yet another milestone of empowering our exporters to be able to interact and sell globally through e-commerce. This initiative will help expand our export pie in the global markets,” Marube said in Nairobi, Kenya’s capital.
He revealed that the partnership between the two institutions will entail the development of joint initiatives to build a community of e-commerce entrepreneurs in Kenya.
KEPROBA said that it is keen on advancing e-commerce for Kenyan exporters as part of the strategy to adopt non-traditional means to penetrate global markets “The recent COVID-19 pandemic taught us that everything is possible with the internet. As the future of everything is digital, we want to leverage technology to ensure that not even distance or time can hinder our exporters from transacting,” Marube said.
Annabel Sykes, Digital Transformation and E-commerce Expert at ITC said that the partnership will enable Kenya’s small and medium-sized businesses to access new markets through online channels.
Sykes noted that e-commerce offers the potential for small businesses to tap unlimited markets across the globe and thereby provide significant income from outside the country as well as build a more resilient digital economy.
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