Kampala, Uganda — APO Group, the leading pan-African communications and PR consultancy firm, has appointed Tracy Walakira Nabiteeko as its first Culture Ambassador.
This appointment coincides with Nabiteeko’s 10-year anniversary with the company and reflects her dedication to APO Group’s ethos and commitment to nurturing a positive organizational culture.
As an Account Director in the PR and Strategic Communications division, Nabiteeko has been instrumental in some of APO Group’s most successful PR campaigns for high-profile clients across the African continent and beyond. Her strategic vision has played a key role in promoting narratives that spotlight Africa’s positive stories.
Nabiteeko has gained experience in all aspects of public relations, contributing significantly to APO Group’s standing as an industry leader. She received the Jack Ma Foundation’s inaugural ABH 100 Award in 2023, recognizing her outstanding client contributions and dedication to growing the African start-up ecosystem.
“Tracy’s appointment as Culture Ambassador reflects her exceptional leadership and our commitment to nurturing a workplace that celebrates diversity, collaboration, and professional growth,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group.
“Tracy’s ten years at APO Group is a testament to the power of passion, perseverance, and a shared vision for excellence. Being named Culture Ambassador is a recognition of her unwavering dedication to building a workplace that thrives on collaboration, inclusivity, and innovation,” added Rania El Rafie, Vice President of PR and Strategic Communications.
“I’m incredibly grateful for the opportunities to grow personally and professionally and contribute to this amazing company,” Nabiteeko said. “My new role as Culture Ambassador is a true honor, and I’m thrilled to play a leading role in fostering a culture of inclusivity, respect, and collaboration.”
As Culture Ambassador, Nabiteeko will steer efforts to embed APO Group’s core values of excellence, accountability, collaboration, diversity, and agility across the fully remote company.
“The past ten years have been an incredible journey, and I’ve had the privilege of working alongside some of the most inspiring clients and colleagues. APO Group is a truly unique organisation and our shared commitment to shaping Africa’s narrative with passion and purpose drives everything we do. None of this would have been possible without the support of my family, the trust of our remarkable clients, and our amazing media partners. I’m especially grateful to my team and APO Group for empowering me to lead, inspire, and serve as an ambassador for our company’s culture,” added Nabiteeko.
Discussion about this post