Amos Wekesa, Founder of Great Lakes Safaris Limited, shared his insights on how his company has navigated this delicate balance in an interview with CNBC Africa.
In the rapidly evolving tourism sector, achieving a balance between business growth and sustainable development is crucial for long-term success. Amos Wekesa, Founder of Great Lakes Safaris Limited, shared his insights on how his company has navigated this delicate balance in an interview with CNBC Africa.
Wekesa emphasized the importance of understanding the environment, local community, and business itself to achieve sustainability. He highlighted the initial reluctance of communities to recognize the value of their natural resources and how they can benefit from them. However, through collaboration and education, Great Lakes Safaris Limited has established fruitful partnerships with local communities, leading to mutual growth.
The company has invested in community-driven initiatives, such as supporting local schools and providing training opportunities for youth from national parks. These efforts have created jobs, fostered a sense of ownership and pride within the community, and attracted external support and partnerships.
Wekesa cited the success of the Rwenzori Marathon, which has grown significantly in participation and economic impact over the years. The marathon has brought international attention to the region, spurred local businesses, and boosted tourism in surrounding areas.
“The Rwenzori Marathon is a perfect example of how tourism events can have a positive impact on local economies and community development,” Wekesa said. “It’s not just about the event itself, but about the ripple effect it has on the community.”
As Great Lakes Safaris Limited expands with new lodge developments in Uganda, Tanzania, and Rwanda, Wekesa’s vision extends beyond business growth to a holistic approach that nurtures both economic prosperity and community well-being, setting a model for sustainable tourism development in the region.
By allocating a portion of tourist revenue towards community projects, Great Lakes Safaris Limited has demonstrated the potential for tourism events to boost local economies and community development, showcasing a path towards sustainable growth in the tourism sector.
