KAMPALA – Vivo Energy Uganda on Thursday launched the “Omunene W’ekkubo” campaign, aimed at empowering drivers and promoting Shell FuelSave Diesel as the preferred fuel for motorists.
The three-month campaign, which includes regional activations across Uganda, offers training, health initiatives, and incentives to improve the daily experience of drivers.
“We recognise the critical role drivers play in Uganda’s economy,” said Mutungi Mark, Brand Manager Fuels at Vivo Energy Uganda. “With Shell FuelSave Diesel, we provide a fuel solution that maximises mileage, enhances engine protection, and boosts efficiency. Through this campaign, we shall also equip drivers with essential training, health support, and rewards to help them save money and ensure their vehicles serve them longer.”
Hellen Bwengye, Marketing Manager at Vivo Energy Uganda, added: “The Omunene W’ekubbo campaign represents a transformative step in how we support and engage with Uganda’s transport sector. Through this initiative, we are not only delivering high-quality Shell FuelSave Diesel but also investing in the well-being and success of taxi operators. From safety training and health camps to exclusive rewards and improved taxi park environments, we are dedicated to enhancing the everyday experiences of drivers who keep Uganda moving.”
Bwengye further noted that the partnership with the Uganda Taxi Operators Federation is a testament to Vivo Energy Uganda’s long-term vision of fostering a safer, more efficient, and rewarding transport ecosystem. “By equipping drivers with knowledge on fuel efficiency, defensive driving, and vehicle maintenance, we empower them to optimise performance while ensuring road safety. The campaign’s customer loyalty rewards further highlight our appreciation for their hard work, making every journey with Shell FuelSave Diesel more valuable. This is just the beginning of a brighter future for Uganda’s transport sector.”
Joanita Menya Mukasa, Managing Director at Vivo Energy Uganda, said: “Shell FuelSave Diesel isn’t just fuel. It’s engineered to deliver superior efficiency and durability. With Omunene W’ekkubo, we reinforce our commitment to the driving community by offering training, health initiatives, and incentives that improve their daily experience. This campaign strengthens our bond with drivers, ensuring they receive the best fuel and support for their journeys.”
The campaign includes regional activations in Central, Eastern, Northern, and Western Uganda, where drivers can learn more about Shell FuelSave Diesel and win prizes. To participate, customers must fuel up with Shell FuelSave Diesel for UGX 50,000 or more at participating Shell service stations. Each transaction enters them into a draw to win one of two drones, along with instant rewards like airtime, fuel vouchers, and branded merchandise. Each week, the Omunene Wa Week ─ the most outstanding participant ─ will receive a full tank worth UGX 500,000.
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